Digital marketer

COMMUNITY WHISPERER, HASHTAG MAESTRO, ENGAGEMENT ALCHEMIST

Turning followers into fandoms because brands deserves a community, not just an audience.


With strategic content and thumb stopping creative, I transform casual scrollers into vocal advocates who can't wait to share your next post.

Work ExPerience

Squarespace

Feb 2025- Present

    • Resolved customer inquiries monthly at Squarespace, developing platform expertise that helps me understand user perspectives when creating content

    • Practiced translating technical information into clear, accessible language – a skill directly transferable to social media communication

    • Gained firsthand insight into customer needs and pain points, valuable knowledge for anticipating community questions and concerns

Purple Carpet Miami

Nov 2021 - Jan 2025

    • Orchestrated platform-specific social strategies that turned passive followers into active community members, fostering deeper engagement and increased user-generated content.

    • Developed data-driven content calendars by analyzing audience behavior patterns, optimizing posting schedules while maintaining an authentic brand voice.

    • Cultivated thriving online communities through proactive moderation, trend monitoring, and strategic conversation-starting, strengthening brand loyalty and audience retention.

rbb communications

Jan 2023 - May 2023

    • Managed social media engagement by monitoring brand conversations, responding to audience interactions, and maintaining a consistent brand voice across platforms.

    • Assisted in developing and executing digital campaigns, leveraging trend analysis and social listening to optimize content strategies.

    • Collaborated with creative and strategy teams to curate content calendars, ensuring alignment between messaging, visual storytelling, and client objectives.

Skills

  • Crafting scroll stopping content is only half the battle. The real magic happens behind the scenes. I develop data driven social media strategies that align with brand goals, ensuring every post, tweet, and video serves a purpose. From content calendars to engagement tactics, I turn ideas into impact.

  • Consider me your brand's digital bouncer meets party host. I cultivate spaces where your audience feels seen, heard, and valued. While tactfully managing those inevitable internet moments. I transform casual followers into passionate community members through consistent engagement that feels personal, not procedural.

  • Numbers tell stories if you know how to listen. I translate cryptic metrics into actionable insights, identifying patterns and opportunities others miss. Your content deserves better than guesswork. I optimize based on real performance data while maintaining the creative spark that algorithms can't measure.

  • I craft content that stops thumbs mid scroll. By mapping user journeys and identifying content gaps, I develop pieces that serve both audience needs and business objectives. Every caption, visual, and hashtag works together in a delicate balance of engagement and conversion potential.

  • I speak fluent internet. By staying immersed in evolving digital subcultures, I help brands participate authentically in conversations that matter to their audience. I know when to jump on a trend, when to create one, and (most importantly) when to sit one out keeping brands relevant without trying too hard.