Digital marketer
COMMUNITY WHISPERER, HASHTAG MAESTRO, ENGAGEMENT ALCHEMIST
Turning followers into fandoms because brands deserves a community, not just an audience.
With strategic content and thumb stopping creative, I transform casual scrollers into vocal advocates who can't wait to share your next post.
Work ExPerience
Squarespace
Feb 2025- Present
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Resolved customer inquiries monthly at Squarespace, developing platform expertise that helps me understand user perspectives when creating content
Practiced translating technical information into clear, accessible language – a skill directly transferable to social media communication
Gained firsthand insight into customer needs and pain points, valuable knowledge for anticipating community questions and concerns
Purple Carpet Miami
Nov 2021 - Jan 2025
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Orchestrated platform-specific social strategies that turned passive followers into active community members, fostering deeper engagement and increased user-generated content.
Developed data-driven content calendars by analyzing audience behavior patterns, optimizing posting schedules while maintaining an authentic brand voice.
Cultivated thriving online communities through proactive moderation, trend monitoring, and strategic conversation-starting, strengthening brand loyalty and audience retention.
rbb communications
Jan 2023 - May 2023
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Managed social media engagement by monitoring brand conversations, responding to audience interactions, and maintaining a consistent brand voice across platforms.
Assisted in developing and executing digital campaigns, leveraging trend analysis and social listening to optimize content strategies.
Collaborated with creative and strategy teams to curate content calendars, ensuring alignment between messaging, visual storytelling, and client objectives.
Skills
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Crafting scroll stopping content is only half the battle. The real magic happens behind the scenes. I develop data driven social media strategies that align with brand goals, ensuring every post, tweet, and video serves a purpose. From content calendars to engagement tactics, I turn ideas into impact.
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Consider me your brand's digital bouncer meets party host. I cultivate spaces where your audience feels seen, heard, and valued. While tactfully managing those inevitable internet moments. I transform casual followers into passionate community members through consistent engagement that feels personal, not procedural.
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Numbers tell stories if you know how to listen. I translate cryptic metrics into actionable insights, identifying patterns and opportunities others miss. Your content deserves better than guesswork. I optimize based on real performance data while maintaining the creative spark that algorithms can't measure.
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I craft content that stops thumbs mid scroll. By mapping user journeys and identifying content gaps, I develop pieces that serve both audience needs and business objectives. Every caption, visual, and hashtag works together in a delicate balance of engagement and conversion potential.
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I speak fluent internet. By staying immersed in evolving digital subcultures, I help brands participate authentically in conversations that matter to their audience. I know when to jump on a trend, when to create one, and (most importantly) when to sit one out keeping brands relevant without trying too hard.